This shopping street is located near the north exit of Shimokitazawa station (Odakyu and Keio Inokashira Line). The Association was founded in 1939, and it has been working on progressive activities such as setting up a career development facility, called “the shop trainees’ workshop”. In Shimokitazawa, the 1970s saw the birth of live houses and many small theaters like Honda Theater were established, thanks to which the area became known as “the town of music and theater” or “the town for the youth”. These young visitors have been giving the whole area a unique atmosphere. In March 2013, Odakyu- Line was moved to the underground, and urban redesign project around the station area with skyscrapers is planned to be launched alongside the large scale development of city planning road.


Shimokita Shopping Street is the shopping street, spreading around the north exit of Shimokitazawa station (Odakyu and Keio Inokashira Line). The shopping street is composed of a wide range of shops such as food and drinking, fashion boutiques, beauty salons and so forth, frequented by young shoppers. At the same time, the shopping street has been also cherished by the locals for a long time, and in collaboration with the locals it is now working on urban redesigning such as introducing new shops catered to the local needs in order to improve their convenience. Currently, construction work is going on, as Odakyu Line has been moved to the underground. Meanwhile, landmark shops are being transferred due to installing city planning road. The new station is going to be completed in 2018, which will give the area a new attraction and bustling atmosphere.


This shopping street is close to the south exit of Shimokitazawa station. Despite the current tough economic situation, many young shoppers visit the shopping street day and night, thanks to its convenient location (a ten-minute train journey from both Shinjuku and Shibuya). This made the shopping street famous for a special and bustling atmosphere. Therefore, unlike other shopping streets, this shopping street need not take counter measures against vacant stores and large-scale shopping malls. On the contrary, symbiotic relations and ripple effects have been nurtured between the two, which is hardly seen in other areas. Currently, construction work is going on, as Odakyu Line has been moved to the underground, and so they are eagerly waiting for the new station building and city planning road to be completed as soon as possible.


Shimokitazawa Azumakai is the shopping area spreading towards north from the south exit of Shimokitazawa station. The area is densely dotted with commercial facilities, which creates a very lively atmosphere. In particular, there are many facilities attractive to the youth such as small theaters and live houses, the center of which is famous Honda Theater. In the surrounding area, many featured restaurants are located, attracting mainly young visitors. Recently, various urban regeneration projects have been carried out, and changing the area as a whole.


This shopping street makes much of its special atmosphere, and as a result there are many shops with strong characters. Meanwhile, as the area also has a nostalgic atmosphere, which is enhanced by the street lights installed in 1992. In the end of 2000, the arches with street lights were built, which play a role of a landmark for visitors, enhancing this unique atmosphere the shopping street has.


This shopping street used to be a very ordinary one like others up until the 1980s. However, the situation has been changing since then, as the whole Shimokitazawa area has become known as “the town for the youth”. This change can been seen in that the number of extant local stores is declining, while the number of stores targeting at young shoppers such as music related items, restaurants and large-scale chain stores is increasing.